I find it amusing when the St. Louis fans will write saying "Leave Georgia alone, hasn't she been thru enough"

If these people only knew.


When Carroll Rosenbloom assumed control in 1972, the Los Angeles Rams were not a good football team.

Rosenbloom, general manager Don Klosterman, son Steve Rosenbloom together they overhauled the roster and changed the coaching staff.

Almost instantly the team was transformed into a winner. With a series of spectacular trades and solid draft picks, the Rams began an incredible six year run as the NFL's winningest team. From 1973 through 1978, the Rams regular-season record was 66-19-1 - best in football - and in January of 1980 they finally made it to the Super Bowl.

Only Rosenbloom drowned in April of '79. By the time the Rams went to the Super Bowl, Georgia had already fired Steve Rosenbloom, and was in the process of phasing out Klosterman.

The Ram organization didn't honor the memory of Carroll Rosenbloom during Super Bowl week - no tribute, no black arm bands - and Georgia eventually replaced Klosterman with her personal attorney and accountant - John Shaw, from Arthur Anderson of California.

In coming years, Shaw and Georgia began a series of cost-cutting moves that destroyed the spirit and chemistry of a great football team.

Georgia refused to pay top dollar for stars like Eric Dickerson, Hacksaw Reynolds, Fred Dryer, Vince Ferragamo, LeRoy Irvin, Kent Hill, and others - instead the accountant in Shaw looked for ways to increase profits by cutting costs. Still, with the remaining talent Klosterman and the Rosenblooms had accumulated, the Rams managed to stay competitive through the '80s.

But by the '90s, the franchise completely collapsed under the management team of Frontiere and Shaw. From 1990-94, the Anaheim Rams had a record of 23-55, and from 1995 to '98, the St. Louis Rams were 22-42. By 1998, the Anaheim/St. Louis Rams had the NFL's worst record for the 1990s, worse than the Arizona Cardinals, worse than the Cincinnati Bengals.

Rosenbloom's family insists their father made his wishes clear, at the dinner table, face-to-face with Georgia, Ram G.M. Don Klosterman, son Steve Rosenbloom, and several other family members and friends.

Carroll Rosenbloom's explicit directions were that in the event of his death, his son and Klosterman would run the football team and Georgia would handle some public relations but mostly stay away from the football side of the business.

And then Rosenbloom drowned.

Immediately after learning of his father's death, Steve Rosenbloom contacted relatives, scheduled their flights to the funeral in Florida, and then personally reassured the coaches and staff that the Rams would continue to be run by the Rosenbloom family. "There's no danger of any changes." he told them. "Dad has taken great care to make certain of that." Everyone shook hands.

But apparently little of this was in writing.

Immediately after learning of her husband's death, Georgia Rosenbloom's first phone call was to the executor of his will and estate, Hugh Culverhouse. (there's that name again) Rosenbloom's will left no sole heir to his football team, but something called a "private inter vivos trust" established son Steven with "managerial and operational" responsibilities. Steve - and C.R.'s other four children from separate marriages - were to share thirty per cent of the franchise's stock, but his widow was given "actual controlling ownership" and seventy per cent of the stock, presumably for tax purposes.

"Dad told me he was taking advantage of the widows' tax exemption." Steve later told reporters. "He said he'd rather trust Georgia to do the right thing than battle Uncle Sam. He wanted Georgia to have the income and status but he wanted me to run the team. Carroll was into continuity, he wanted his philosophy to carry on."

The first funeral in Florida was revealing. In his will, Rosenbloom asked that his burial be a tasteful one, and in accordance with Jewish tradition only members of the family were included. This didn't please Georgia, who'd invited dozens of friends and arrived more than an hour late, keeping C.R.'s seventy-year-old brothers waiting. Georgia approached Steve near the casket and began to discuss the terms of the will, and the son was naturally bothered by this and her attitude in general. According to Steve, Georgia's demeanor was "...less than a grieving widow. She was a grade B actress at best and she couldn't pull it off. She should've at least pretended to care. She never spoke to Carroll's brothers."

And against her late husband's wishes, Georgia scheduled a second memorial service in California, on the grounds of Rosenbloom's Bel Air estate. Like in Florida, Georgia kept her 600 star-studded guests waiting an hour before making "her appearance", a ghastly entrance complete with a microphoned introduction and music.

Georgia informed her guests the evening wasn't about grieving but celebrating C.R.'s life, and turned the microphone over to master of ceremonies, Jonathon Winters! Winters' eulogy was improvised, of course, and this began a procession of nine other eulogists, consisting of "a rabbi, a priest, three football players, two actors, and two owners of football teams." Pete Rozelle was scheduled to speak, but quickly thought better. Later, Winters and Don Rickles stood in front of microphones and did ten minutes of comedic material.

The Rosenbloom family was profoundly offended.

"Dad didn't want a service, period." Steve said. "He told Georgia and I that at the same time. The thing she had was like a coming out party, the sleaziest thing I've been to. There was dancing on the tennis court for Christ's sake. It was no more like Carroll than the man in the moon."

Within three months of Rosenbloom's death, Georgia had her voice coach and piano accompanist Dominic Frontiere move into the Bel Air mansion. Dominic, who had accepted payment from C.R. for his wife's music lessons, eventually became Georgia's seventh husband.

[Dominic Frontiere was later arrested for scalping Super Bowl tickets, was sent to prison for tax evasion, and was divorced by Georgia shortly after his release. Georgia Frontiere admitted giving Dominic the tickets but told authorities she assumed Dominic was giving them away. Georgia also changed the pronunciation of her last name from "Frun-tee-AIR-ee" to "Frun-teer".]

Within four months of Rosenbloom's death, Georgia fired his son Steve, but not before speaking to the L.A. Times about her increased role in football operations.

"I know what Carroll wanted. Carroll lives through me. He still runs the Rams, I'm just an extension. I don't want to sound kooky, but I'm as close to him as ever. We were never apart you know, we talked over everything. It was Carroll's wish that the Rams continue as a closely knit family operation and I look forward to working with Steve." she said. Baloney.